Analysis of feasibility of entering the Chinese market

Take advantage of our help for development of a roadmap for taking your product to the Chinese market

About the service

China is a promising sales market

It ranks first in the world in terms of population. It will become the largest importer within the nest years. Therefore, many businessmen are rushing to find interested partners to start exporting products to China. However, exporting products to China often requires much larger investments than many entrepreneurs think.

We will help you to plan and prepare your work in the Great Eastern country properly. We will help you to make your product understandable and interesting for the Chinese. We will help you to calculate your budget and payback periods.

Work process

Product attractiveness analysis

Analysis of characteristics of the product and its package. Verification of the product’s compliance with the Chinese requirements. Analysis of samples and recommendations for product improvement provided by the Chinese

Competitor analysis

Analysis of assortment, price and quality of the Chinese and foreign analogues available at the internal market of China. Determination of the product’s advantages in comparison with them

Development of step-by-step instructions

Development of a plan for entering the Chinese market. Determination of the optimal retail price for the product at the internal market of China. Calculation of the budget and amounts of the necessary investments

Ukrainian Exporters Club suggests you to employ a reasonable approach towards entering the Chinese market

When working with China, it is important to consider the fact that this market is much different from the European market. Not only in terms of legislation, but also with respect to business specificities. Here are some examples:

Pasteurized milk and yoghurt are among the best-selling products nowadays. Although in the middle of the ХХ century the annual indicator did not exceed 2,5 kg per person

Chocolate products in China are mostly manufactured for export. Chocolate consumption inside the country does not exceed 2 kg per year per person

Confectionery products in China mostly have salty taste. The most popular confectionery products include jelly beans, waffles and halva. The Chinese add salt even to sweet waffles

Ice-cream is popular in China. Though men eat more of it than women. The most unusual ice-cream flavours include crab caviar, onion cakes, durian and so on

85% of Chinese consume alcoholic beverages at home. Their preferences depend on the region they live in: people in Western China drink mostly vodka and whiskey, residents of Eastern China prefer wine and beer, while people in the Central China barely drink any alcohol at all

The coffee market in China is developing rapidly. Statistically, consumption of coffee per capita in the country in 2018 was 6,2 cups, while in 2020 this indicator reached 8,2 cups. 63% of the coffee consumed was instant coffee

Also our services include

Organizing and supporting export to China

Assistance with respect to negotiations and export support. Technical importer services. Trademark registration in China. Certification and customs clearance of products in China...

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Promotion of products at the internal market of China

Target audience analysis. Development of advertising materials. Conducting advertising and marketing campaigns for promotion of products at the Chinese market...